Instructional design / eLearning Script Writing: How to Write Narration That Sounds Human
A good eLearning script is written for the ear, works with the screen rather than reading it out, and is tested aloud before anyone records it. Here's an eight-step way to write one, with the research behind each step.
Careers / Instructional Designer Salary: What the Data Actually Shows
There's no official instructional designer salary. Government wage data and a large practitioner survey show a wide range, set mostly by sector and experience, with corporate roles paying more than universities.
25 AI tools for learning design, and how to use them well
Which tool for which job, a prompt to try for each, five role starting kits and a buying checklist.
Learning pyramid / The Learning Pyramid: Where the Famous Percentages Came From
The learning pyramid's retention figures have no study behind them: they began as a folk saying and gained numbers along the way. Its instinct, that learners should do something with what they learn, is sound.
Course design / Online Course Completion Rates: What the Data Says and What Moves Them
The low completion figures quoted everywhere mostly come from free MOOCs and count everyone who clicked enrol. Measure your own course properly first, then fix the start, the length and the fit.
Trends / Thinkific Layoffs, Flat Creator Sales and a Move Upmarket
Thinkific cut 96 jobs in September to focus on Thinkific Plus, its offer for larger organisations. Six years of filings show why: creators' sales have stopped growing, and Plus is where the growth now is.
How we evaluate
Every platform, scored the same way. In the open.
We build a real course on each platform, and score seven criteria from 1 to 5. Learning design counts for more than business tools.
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Online Learning Trends for 2027: Seven Shifts in the Data
Library
All library →What Is Elaborative Interrogation? Getting Learners to Explain Why
Asking learners to explain why a fact is true, or how a step works, helps them understand it. But the explanations take time, and wrong ones can do harm, so a course has to be built to catch them.
Are Learning Styles Debunked? What the Research Actually Shows
Microlearning Defined: What It Is and When Short Lessons Work
Characteristics of Effective Feedback: What the Research Says
Dual Coding Theory in Education: Making Visuals and Narration Work
Cognitive Load Theory in Instructional Design: What Fits in a Lesson
Guides
All guides →Bloom's Taxonomy Examples: Using It to Design an Online Course
Bloom's taxonomy is most useful as a checking tool: plot each objective, activity and quiz on the same grid and the gaps show up. It isn't a ladder learners must climb one rung at a time.
Writing Multiple-Choice Questions That Teach as Well as Test
How to Storyboard an eLearning Module, Screen by Screen
How to Create an Online Course That Sells (and Teaches)
How to Write Learning Objectives Learners Can Actually Meet
Entry-Level Instructional Design Jobs: What Employers Ask For
Instructional Design Jobs for Former Teachers: Where Skills Transfer
An Online Course Design Checklist, Grounded in the Research
The ADDIE Model, Explained by a Working Course Designer
Trends
All trends →AI Course Creation Comes to Course Platforms: Check the Quizzes
LearnWorlds and Thinkific now draft courses and quiz questions for you. The research says AI-written questions can pass for human ones, but they lean easy and factual, so the review is where the learning is won or lost.
