Intelligence for the people shaping the future of learning.

Motivation / Self-Determination Theory: Motivating Learners in Online Courses

Learners keep going when a course helps them feel capable, in control and connected. In a self-paced course there is often no teacher to provide that, so the design has to.

Last reviewed 10 November 2026 · 10 min read

Formative assessment / Formative Assessment Examples for Self-Paced Online Courses

Most lists of formative assessment examples assume a teacher who can see the class and change course mid-lesson. In a self-paced course, that decision has to be designed in advance, and that changes which examples work.

Last reviewed 9 November 2026 · 11 min read
Free field guide

25 AI tools for learning design, and how to use them well

Which tool for which job, a prompt to try for each, five role starting kits and a buying checklist.

41-page PDF · Get the free guide →

Instructional design / eLearning Script Writing: How to Write Narration That Sounds Human

A good eLearning script is written for the ear, works with the screen rather than reading it out, and is tested aloud before anyone records it. Here's an eight-step way to write one, with the research behind each step.

10 November 2026 · 11 min read

Careers / Instructional Designer Salary: What the Data Actually Shows

There's no official instructional designer salary. Government wage data and a large practitioner survey show a wide range, set mostly by sector and experience, with corporate roles paying more than universities.

10 November 2026 · 7 min read

Learning pyramid / The Learning Pyramid: Where the Famous Percentages Came From

The learning pyramid's retention figures have no study behind them: they began as a folk saying and gained numbers along the way. Its instinct, that learners should do something with what they learn, is sound.

Last reviewed 8 November 2026 · 9 min read

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Every platform, scored the same way. In the open.

We build a real course on each platform, and score seven criteria from 1 to 5. Learning design counts for more than business tools.

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Online Learning Trends for 2027: Seven Shifts in the Data

54%

of US college students took at least one course online in fall 2023

NCES

95%

of UK full-time undergraduates use AI in at least one way (2026)

HEPI and Kortext

1.85M

unique credentials on offer in the US in 2025

Credential Engine

US$2.6B

of EdTech venture funding in 2025, against US$20.8B in 2021

HolonIQ