Intelligence for the people shaping the future of learning.

Library

The evidence map

Every learning principle in our library on one page: how strong the research is, the question it answers, and what it means for your course. It grows as each new entry is published.

9 principles · last reviewed 10 November 2026

How we rate the evidence

Strong
Consistent results across many studies and reviews, including with real learners in real courses.
Moderate
Consistent experimental support, but mostly from labs, one research programme or one kind of learner.
Emerging
Early, small or mixed studies. Worth trying in a course, but don't expect a guaranteed effect.

Memory and practice

Elaboration

moderate evidence

Does asking learners to explain why help them learn, and how should a course ask?

In practice: Ask learners to explain why or how in their own words, then let them check against a model answer; budget the extra time it takes.

Memory and practice Reviewed 7 November 2026 Applied in Formative Assessment Examples for Self-Paced Online Courses, eLearning Script Writing: How to Write Narration That Sounds Human, The Learning Pyramid: Where the Famous Percentages Came From

Presenting information

Cognitive load

strong evidence

How much new content should one online lesson contain?

In practice: Keep each lesson to what a novice can hold at once, cut what adds effort but not learning, and let learners pace the segments.

Presenting information Reviewed 31 October 2026 Applied in Self-Determination Theory: Motivating Learners in Online Courses, Formative Assessment Examples for Self-Paced Online Courses, eLearning Script Writing: How to Write Narration That Sounds Human, The Learning Pyramid: Where the Famous Percentages Came From, Online Course Completion Rates: What the Data Says and What Moves Them, What Is Elaborative Interrogation? Getting Learners to Explain Why, Bloom's Taxonomy Examples: Using It to Design an Online Course, Are Learning Styles Debunked? What the Research Actually Shows, Writing Multiple-Choice Questions That Teach as Well as Test, How to Storyboard an eLearning Module, Screen by Screen, Microlearning Defined: What It Is and When Short Lessons Work, Characteristics of Effective Feedback: What the Research Says, How to Create an Online Course That Sells (and Teaches), Dual Coding Theory in Education: Making Visuals and Narration Work, How to Write Learning Objectives Learners Can Actually Meet, Entry-Level Instructional Design Jobs: What Employers Ask For

Dual coding

moderate evidence

How should visuals and narration work together in an online lesson?

In practice: Explain a meaningful picture with narration at the same moment; keep on-screen text to key terms and cut decorative images.

Presenting information Reviewed 2 November 2026 Applied in eLearning Script Writing: How to Write Narration That Sounds Human, The Learning Pyramid: Where the Famous Percentages Came From, Are Learning Styles Debunked? What the Research Actually Shows, How to Storyboard an eLearning Module, Screen by Screen, How to Create an Online Course That Sells (and Teaches)

Feedback and assessment

Course structure

Microlearning

emerging evidence

When should a course use short, standalone lessons, and how short should they be?

In practice: Use short, standalone pieces to deliver spaced review and quizzes; keep lessons that need sustained attention whole.

Course structure Reviewed 4 November 2026 Applied in eLearning Script Writing: How to Write Narration That Sounds Human, Online Course Completion Rates: What the Data Says and What Moves Them, Are Learning Styles Debunked? What the Research Actually Shows

Motivation and engagement

Motivation

moderate evidence

What keeps learners motivated in a self-paced online course, and what does the research say helps?

In practice: Help learners feel capable first with early wins and clear feedback, then add real choices and contact with others; don't lean on rewards.

Motivation and engagement Reviewed 10 November 2026

Myths and misconceptions

Learning pyramid

strong evidence

Do learners really remember 10% of what they read and 90% of what they teach?

In practice: Don't quote the pyramid's percentages or rank formats by them; build retrieval practice, active tasks and explanation into each module because the evidence for those is good.

Myths and misconceptions Reviewed 8 November 2026

Learning styles

strong evidence

Should a course match its lessons to each learner's learning style?

In practice: Don't sort learners by style or build parallel versions of lessons; choose each format for the content, and offer captions and transcripts for access.

Myths and misconceptions Reviewed 5 November 2026 Applied in The Learning Pyramid: Where the Famous Percentages Came From

Other principles

Feedback

strong evidence

What kind of feedback actually improves learners' performance in an online course?

In practice: Effective feedback tells learners where they are going, how they are doing and what to do next.

Other principles Reviewed 3 November 2026 Applied in Self-Determination Theory: Motivating Learners in Online Courses, Formative Assessment Examples for Self-Paced Online Courses, The Learning Pyramid: Where the Famous Percentages Came From, What Is Elaborative Interrogation? Getting Learners to Explain Why, Online Learning Research: The AI Tutor Trial That Lowered Grades, Are Learning Styles Debunked? What the Research Actually Shows, Writing Multiple-Choice Questions That Teach as Well as Test

Popular but unsupported

Claims you'll still see in training decks and course-creator advice, and what the research actually says.

“People learn best when teaching matches their learning style: visual, auditory or kinaesthetic.”

Not supported

A major review found virtually no evidence that matching teaching to a preferred style improves learning, and several well-designed studies that contradict it. Its authors concluded there is no adequate evidence base for using learning-styles assessments in general teaching. Giving every learner words and a relevant picture together (dual coding) is a different idea, and better supported.

Sources: Pashler, McDaniel, Rohrer & Bjork (2008), Learning styles: Concepts and evidence; Weinstein, Madan & Sumeracki (2018), Teaching the science of learning Read more: Are Learning Styles Debunked? What the Research Actually Shows

“We remember 10% of what we read, 20% of what we hear, and 90% of what we teach others.”

Not supported

The percentages have no known empirical source. Tracing the model's history, Letrud and Hernes write that nobody knows how the learning pyramids originated or whether any evidence supported them. The model is often credited to Edgar Dale's Cone of Experience, which ranked teaching media by how abstract they are, not by how much people remember.

Sources: Letrud & Hernes (2018), Excavating the origins of the learning pyramid myths Read more: The Learning Pyramid: Where the Famous Percentages Came From

“Course videos should never be longer than six minutes.”

Overstated

The figure comes from a study of 6.9 million viewing sessions on edX, which found median viewing time topped out at about six minutes whatever the video's length. It measured how long people kept watching, not what they learned, and its authors warned against drawing conclusions about learning from it. Short segments are a sensible default, not a proven rule.

Sources: Guo, Kim & Rubin (2014), How video production affects student engagement Read more: Microlearning Defined: What It Is and When Short Lessons Work

Ratings are our judgement of the research each entry cites, and every entry links to its sources. We re-check each entry at least once a year. Spotted something the evidence has moved on? Tell us.